About ALE SU ART

Catrina Art, Cultural Experiences & Mexican Storytelling

ALE SU ART is a Mexican creative house led by Alejandro Su, dedicated to Catrina makeup artistry, visual storytelling, cultural experiences, and contemporary interpretations of Mexican heritage.

Originally trained in airbrushing, Alejandro began his artistic journey in 2014 through custom automotive painting. After developing an allergy to solvents in 2016, he transitioned into makeup — a turning point that led him to create some of the most iconic Catrina looks in Mexico.

Today, under the name @alesuart, his work blends makeup, airbrush techniques, textile illustration, photography, creative direction, editing, and cinematic storytelling to build visual universes inspired by memory, identity, ritual, and Mexican culture.

Visual Storytelling & Creative Work

Beyond makeup artistry, ALE SU ART is deeply rooted in visual storytelling. Through photography, curated photo galleries, and a comprehensive professional portfolio, Alejandro documents culture, identity, and artistic narratives inspired by Mexico.

Each project becomes a visual archive — capturing not only aesthetics, but also emotion, memory, atmosphere, and the cultural context behind every creation.

Cultural Experiences in Oaxaca

ALE SU ART also develops cultural experiences in Oaxaca designed for international travelers seeking a deeper and more respectful connection with Mexican traditions. These experiences may include guided cultural routes, Día de Muertos experiences, photography sessions, artistic direction, local storytelling, and curated moments around food, memory, and heritage.

The goal is to create meaningful experiences where visitors do not only observe Mexico, but live it through carefully designed cultural encounters with visual identity, emotional depth, and respect for local traditions.

Private Transportation & Premium Mobility

As part of its growing experience ecosystem, ALE SU ART now integrates private transportation services for travelers, cultural routes, airport transfers, and exclusive experiences in Oaxaca. This allows guests to enjoy a more complete, comfortable, and organized journey from arrival to destination.

Private mobility is offered as a complement to cultural experiences, photo productions, Día de Muertos activities, and personalized travel routes, bringing together art, hospitality, logistics, and cultural storytelling within one curated service experience.

His work has collaborated with world-class brands such as:

• Nike
• Formula 1
• Hilton Hotels
• MODA BRUSH
• Mehron México
• Spray Gunner
• DJI México

His Catrina artistry has also appeared in productions with acclaimed artists like Ángela Aguilar and Río Roma, further expanding his international profile.

Artistic Excellence & Recognition

In 2022, Alejandro brought together a team of talented makeup artists specializing in Día de los Muertos transformations, helping expand access to high-level artistry while creating opportunities for emerging creatives in Mexico.

Global Collaborations & Career Highlights

• Global Brand Partnerships: Campaigns and collaborations with Nike, Formula 1, MODA BRUSH, DJI México, Hilton Hotels, and more.
• Music & Entertainment: Artistic direction and Catrina makeup for artists such as Río Roma and Ángela Aguilar.
• Cultural Experiences: Development of premium Día de Muertos experiences, photography sessions, and curated cultural routes in Mexico.
• Private Mobility: Integration of private transportation services for travelers, airport transfers, cultural routes, and exclusive experiences in Oaxaca.
• Aerial Photography Recognition: Awarded AirVuz Pilot of the Week and ranked 3rd place internationally for drone cinematography capturing Mexican cultural events.

Guided by a passion for art, identity, culture, and innovation, ALE SU ART continues to bridge cultures — turning every brushstroke, route, image, and experience into a living tribute to Mexican heritage.